Push Music + Digital.

If you were lucky enough to download this weeks podcast (if not do so now!) you will find at the very end of my mix there’s a remix by Mickey Slim. The song in question is 'The Girls' by Calvin Harris. After hearing that MF mix and falling in love with its dirty electro nonsense we felt compelled to play it to the masses via an MP3.

We searched in vein through iTunes, Beatport, DJDownload. We even looked on Calvin Harris’s label’s website but to no avail. So back to the hunt for plastic, £7 and a search on Juno and we had to wait 2 days to play it.

Now many labels and record shops would emphasise that we getting three tracks for that price of £7. That we own an actual physical record instead of a digital file but did they ask if we really wanted it?

Since Push Music invested in CDJ’s we’ve been progressively buying less and less vinyl, it’s come to the point where we try our darn hardest not to any more. We do miss the artwork, the smell and the durability of vinyl but it’s a lot easier to knock up a 30 minute re-edit when you have the track as an mp3 or Wav.

Digital downloads to us are much more desirable. They’re cheaper, you only pay for the tracks you want, if you scratch your CD you can just burn a new one, they never jump, you can scratch and loop the tracks etc.

The pros of digital go on and on and on and on…

So EMI if you are reading this, stop clutching on to wax please. The record industry woke up, rolled out of its bed in it's plush river facing apartment in Shoreditch 2 years too late to stop any resistance to digital. If music is your business why the hell would you let some one come and steal its distribution away from you anyway. I-Tunes and Apple have switched it up on the majors from under their own noses and paved the way for instant access to music. So don’t make us pay for Vinyl to recoup a loss you inflicted on yourselves.

As vinyl lovers our houses are filled with 12”s from a life time collecting. We’re bored and our arms ache so please stop making us fill our houses with plastic.

On a somber note, boy do we miss the Saturday morning social at the record shop, but when you think about it, it’s a lot easier to download this weeks releases at home, with a cup of tea slice of toast and Soccer AM on in the background.

OVN May have the answer.